Global retailers retain a strong appetite for expansion in Asia Pacific and continue to enter new markets across the region. However, structural changes such as the rapid growth of e-commerce and the emergence of home-grown retailers continue to pose significant challenges to growth.
Consumer preferences are changing in tandem with the expansion of the middle class and urbanisation, while rapid advances in technology are forcing retailers to invest in more innovative sales and marketing strategies. These obstacles mean that retailers are no longer assured of the steady organic growth achieved under their previous retail strategies and formats.
How Active Are Retailers in Asia Pacific? 2017 examines retailer expansion in the region over the past year and gauges their intentions to expand in the coming year. It also provides advice to retailers and landlords on how they can refine marketing and real estate strategies to ensure they remain competitive in what is an increasingly challenging marketplace.